In this special webinar for the friends of Learn Camtasia, Steven Washer explains how anyone making video today for their own small business can find, grow and project their own innate authority into their own markets.
After revealing layer after layer of where authority comes from, Steve then goes into the technical requirements of authenticity in on-camera video. While they are not a huge number, there are a few of what he refers to as the "non-negotiable". Forget these at your own risk.
Then Steve, along with Lon and Michelle, take your questions with topics varying from "what do I do if I'm not an authority?", to the best cameras to use for making videos today.
You're sure to learn a lot. So sit back, relax, take some notes and enjoy the show!