Today’s message is a bit of a rant from a tired guy; tired of fighting the ignorance being peddled today in the guise of wisdom. I just I wish I could have outsourced this piece because I think I’m going to make some people angry.
My business is 95% online now. Though I’ve had a fair number of successful product launches, I continue to study online marketing just everyone else. However, I probably study with a different focus than practically anyone else.
As a result, I’ve noticed something that seems to have escaped the attention of way too many in the online universe. The shift I’ve seen in the last 12 months has been both breathtaking and frightening.
You see, all of the online gurus, all of them without exception, have transitioned to Authentic Video Marketing to promote their products, programs and services. Anyone who genuinely aspires to change the world with a message has now made that shift.
As a result, they’ve been able to retain their status as a guru. Failing this, they would have slid into irrelevance. There are other up-and-coming “gurus” who will never make it now because they either do not understand Authentic Video Marketing, or they are unable to implement it.
The big problem for you is that some of these “gurus-in-waiting” are now peddling complete nonsense about video marketing. And because you trust them, you might fall for it. But I can assure you, the emperor still hasn’t even a cozy t-shirt to sell.
I know. I know. You only say things like that when you have nothing to offer yourself. But I’m risking your anger because I can’t just sit back and watch this slow-motion train wreck happen without a protest. Obviously I can’t make the wreck stop for the whole world. But hopefully I can convince you to prevent yours.
So here’s what I believe, born out of my own experience and observation of the online marketplace. We are about to witness a great shaking out. Many business owners who must use the web to market their businesses are going to be left behind because they didn’t embrace this concept.
“Steve, are you saying that we all have to use a certain kind of video or we’re going to be miserable failures in life? Well, no, I don’t think that if someone never masters video, that they will fail in life. But they will limit their income potential. Severely.
I started going public with this message back in February with the video below. It is more relevant now than it was then.
Time is running short
Remember that moment in The Wizard of Oz when the Wicked Witch turned the hourglass upside down and told Dorothy she had until the sand ran down before she got sent to that great Kansas cornfield in the sky? That scene used to scare the bejesus out of me.
Well, the sand is half-way down. And the same huge question is still hanging in the air: when are you going to embrace your message enough to use video to get it out?
I tell you that if you’re breathing, it’s time. Even if you think you’re “not quite ready for video.” No such condition exists anymore for anyone. It’s almost like saying “I’m not quite ready to breathe.”
Just like Dorothy, you’ve had this ability all along. She simply picked up a bucket of water and doused her demon. I challenge you today, right now, to pick up a video camera and embrace your fear. If you have a smart phone, you pick it up 50 times a day already.
Then with that camera in your hand, start learning the basics of Authentic Video Marketing, just by watching the video below. Then do something utterly crazy, just to shake things up a bit.
Make one video.
It could be 30 seconds. Don’t even edit the thing. Don’t worry about the authenticity in production. Not in the slightest. I want it to look just awful! (Making mistakes is important in the beginning.)
Ah, but then do one more crazy thing.
Give us a link to it here on YouTube as a response (you can make it unlisted so only we see it) or post it to your blog as a shout out to your own subscribers. Tell them you’re just playing around with video to see what it’s like. They don’t have to know what you’re really up to.
The point is, do something to move forward. And remember. Every single tip, every video, every post I make here is steeped in the concept of Authentic Video Marketing and always has been, even before others jumped on the bandwagon. So it’s probably OK to look at one or two more of these posts along the way.
Please know that we’re committed to your success, whether you’re a free subscriber or a member who gets a lot of deep information, expertise and attention. Because to me this is no longer just a business. It’s a mission. And while we do have fun in our seminars, the end goal is always under a bright spotlight. That’s getting your message out to the world in a bigger, bolder, more effective way; a way that makes you unduplicatable.
“Steve, are you really saying that the only way I’m gonna be able to change the world is with video?”
Yeah. I guess I am, whether you’re just getting started or just starting to get traction or even wondering how you’re going to keep up the momentum.
So be careful out there, especially if you’re doing this on your own. Be careful who you listen to. Be careful with your image.
And have some serious fun. That’s the one thing you can’t outsource.
And in other timely news: our early-bird pricing on Web TV Show in a Weekend has come and gone. Congratulations to all our new members who’ve made this investment in getting their video marketing operation up and moving quickly and effectively. You can still join us if you like, within the regular pricing structure.