Testimonials:

Why Your Clients Need to Give Them as Much as You Need to Get Them

For those of you who have always thought that asking for a testimonial was no more than a self-serving exercise, consider the following from the mind of Michel Neray at The Essential Message:

“By giving you a testimonial, you are helping your clients reflect on the value they have received from your product or service, and articulate it in concrete terms for themselves. This helps them consciously realize the improvement in their life and/or business and it gives them a new baseline for further improvement. In other words, it accelerates the progress that they themselves are looking for.”
Well said, Michel! By the way, you can get more of Mr. Neray’s cheeky wisdom at www.essentialmessage.com. Next Step: Read more Video-Excellence based articles. Gain a powerful video strategy using these lessons.
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P.S. If you like this article, feel free to share it with your own list, post it on your site, on your blog, or add it to your autoresponder. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the article. No textual amendments permitted. Only exception is Twitter. Any links to your own products or services need to be done separate from the article itself, so that your audience can clearly tell it’s your own link. And include this at the end of the article. ©2011 BrainyVideo. All Rights Reserved. Article written by Steven Washer Wouldn’t you love to stumble upon a secret library of video production and marketing ideas. Find simple, easy-to-implement lessons on shooting, editing, marketing and distibution of great videos that will put your business in the rosy glow of fame and fortune. (There’s a little Hollywood hyperbole for you, and also how we separate the help from the hype!) Head down to http://www.brainyvideo.com today and judge for yourself.

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