Why Your Clients Need to Give Them
as Much as You Need to Get Them
For those of you who have always thought that asking for a testimonial was no more than a self-serving exercise, consider the following from the mind of Michel Neray at
The Essential Message:
“By giving you a testimonial, you are helping your clients reflect on the value they have received from your product or service, and articulate it in concrete terms for themselves. This helps them consciously realize the improvement in their life and/or business and it gives them a new baseline for further improvement. In other words, it accelerates the progress that they themselves are looking for.”
Well said, Michel! By the way, you can get more of Mr. Neray’s cheeky wisdom at
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Article written by Steven Washer
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