Along with newspapers and TV news, the internet has ripped out all the rules for what makes successful video. Before the internet you had TV, closed-circuit TV, satellite TV and video on a laserdisc. Now we have this whole new medium that anyone in the world can see at any time, and the possibilities are staggering.
What do you do in a world essentially without limits?
One of the things you can do is look at aspects of your project that do have limits; like your budget. As a producer, I routinely need to develop realistic budgets with clients. Early on they were reluctant to share those numbers off the bat. Perhaps they thought that if they did give a number, the project would be automatically expanded to meet it. I could just see this scene going through their heads:
Man buying a car:
“How much is it?”
“How much ya got?”
But it isn’t like that at all. In my graduate film program, I had a professor who used to say that “creativity needs a prison”. What he meant is that with no constraints, there is no boundary to transcend, no fence to jump, no essential hurdle to be overcome.
It is through the limits of resources that we develop our most creative and effective plans.
The problem with the internet is that many of the old rules we used to live by no longer apply. For instance, 22 minutes with 8 minutes of commercials was a rule. Long form stories were another. Still another was the idea of making an appointment to watch something. Almost seems quaint now doesn’t it?
One very critical rule was the way you looked at quality. A TV engineer could tell at a glance if your video would pass muster. Nowadays the whole concept of quality is fungible, totally dependent upon circumstances and audience.
Since we cannot rely upon the tried and true models to get us through this time of transition, what can we rely on? Simply put, we’ll be looking at feedback. What are people responding to? What pushes their buttons? What forms of video will work here or there, how long, how good, how often?
Yes, things are changing faster than a California faultline. But one thing is sure. At TotalView Media, we’ll be looking at the data everyday and making determinations in our client’s best interest. Getting them the biggest audience, the fastest return, the highest sales and the most fans. (apologies to Frank Capra for that last line;-))
Next Step: Read more Video-Excellence based articles. Gain a powerful video strategy using these lessons.
|If you haven’t done so already:
P.S. If you like this article,
feel free to share it with your own list, post it on your site, on your blog, or add it to your autoresponder. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the article. No textual amendments permitted. Only exception is Twitter.
Any links to your own products or services need to be done separate from the article itself, so that your audience can clearly tell it’s your own link.
And include this at the end of the article.
©2011 BrainyVideo. All Rights Reserved.
Article written by Steven Washer
Wouldn’t you love to stumble upon a secret library of video production and marketing ideas
. Find simple, easy-to-implement lessons on shooting, editing, marketing and distibution of great videos that will put your business in the rosy glow of fame and fortune. (There’s a little Hollywood hyperbole for you, and also how we separate the help from the hype!) Head down to http://www.brainyvideo.com
today and judge for yourself.
Useful Video Tool: Equipment Buyer and User’s Guide to Video Mastery
The Video Brain:Unintimidating Video Mastery