(Might as well make your peace with it)
In a new report by Forrester Research, Analyst James L. McQuivey, Ph.D declares flatly that by 2013 the number of devices into which you can watch video could make TV a thing of the past. Here are 7 likely scenarios he envisions:
1. Waking up to a video alarm clock
2. checking satellite weather videos on your mobile phone;
3. watching traffic videos on your GPS unit while driving in to work;
4. watching an ad for a Ford Edge on Gas TV while fueling up at a gas station;
5. streaming MSNBC stock reports from your desktop at work;
6. seeing a short address from your CEO in a meeting-room photo frame;
7. watching a promo for American Gladiators in the back of a video-enabled taxi on the way to the airport
All of this is to happen within the next 5 years. And I only listed 7 out of the 12 he mentioned. The truth is, people are hungry for the video experience and advertisers are keen to slake that thirst for us. McQuivey even has a term for this: “OmniVideo”, which he states will increase our viewing time from 4 to 5 hours per day by 2013.
Of particular note for you as a marketer is the observation that the internet will force companies to go far beyond some brochures and a few ads, but this will be quite taxing on the enterprise because a strategy for communicating every message with video – internal or external will have to be devised.
I’ll conclude with his most profound insight:
“Once video becomes this easy to produce, deliver, store, and share, every agent in society will not only want to participate but will have to participate in order to have a shot at reaching people with its products and services.”
Is your video strategy in place? In other words, are you prepared to ride the wave or be swamped underneath it?
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©2011 BrainyVideo. All Rights Reserved.
Article written by Steven Washer
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