Do you know the best kind of sales video to make? Is it a scribbler, a powerpoint, direct to camera? Wouldn’t it be great to know this, since you’re going to spend a good bit of time making it!
And of course you’d like to get a good return on your investment. So check out the 3 simple criteria for making this all-important decision. They aren’t difficult and they will point you in a more profitable direction.
6 replies to "What’s the best kind of sales video to make?"
Hi Steve:
Thanks for your nuanced approach to creating Sales Vids.
I am watching this late at night/early in the morning so I
will look at it again tomorrow afternoon.
Of course I like the look and feel of how you come across
in your videos.
I’m struggling with screen caps now.
Best wishes from Yokohama,
Harold
Thanks, Harold! And welcome to our snowy blog, from your side of the world.
Hi Steve,
Great video as always. You make it seem so simple 🙂
I love the point about traffic temperature. I’d never thought of it that way and it makes perfect sense.
To be honest, I tend to use powerpoint presentation for all my videos. I have a face that was made for radio!
Actually I used to do speaking to the camera videos but I found sales were as good if not better from straight copy on the website. Now I realise that it was probably the traffic temperature at the time. Good to know!
Thanks
Mike
Thanks, Mike. It does make it easier when you use the right tool for the right job! Not to mention more engaging, at least in this case…
Great stuff. I actually used your video as a sample on my Screencast Coaching webinar last week of using a talking head video with text to add visual impact. Thanks Steve!
Right you are…two sides of the coin, Lon! 🙂