How to Test the Authority of Your Message

First off, I have to just say I’m not a Luddite. I like air conditioning. I even like it when Netflix recommends something new. But I’m not about to let a robot...

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The 3 Critical Attraction Videos

If your business focuses on attracting customers rather than persuading them to buy, you’ve set the stage for healthy growth and much happier customers. To do this you...
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How to Give Elegance to a Webcam

Who says using a webcam has to make you look clunky and raw? Treated right, you can get a simple elegance to your webcam videos. And NONE of the little things you need to do...
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How to Make Your Videos Believable

Authorities are nothing if not believable. And then they go and make a video and the whole thing can be put into doubt. But it doesn’t have to be. After coaching authorities...
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What Speed Does Money Love?

Who hasn’t heard the expression “Money Loves Speed”? Kind of an obscure answer to a question no one asked, really. But it always bothered me, even from the...
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The Best Reason to Make Videos

If your business helps people do, be or have something they would find daunting to get on their own, you’re the luckiest person in the world. Why? Because the universe...
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How to Sell More With Humor

Don’t let anyone tell you that you can’t sell with humor. That it’s too delicate, too easy to get wrong, too easy to overdo, and too hard to get right....