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On Hiding Your Process

To win, let a thousand lies flourish. But then what? Ah, there’s the rub. You can try this…  

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Marketing Magic From Merlin

Merlin wasn’t just a magician. He was also a master marketer…and strategist. Everything he did flew under the radar, yet always hit his target with perfect...
6Comments

On Wins and Losses

Do the wins sometimes feel too small while the losses feel overly big? Then this week’s Tao video is for you. Of all the Tao videos so far, this is the one most likely...
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The No-Objection Zone

There are so many kinds of objections. Some about you, some about your service, some about their past experience. But should that affect you? How do you deal with all those...
16Comments

Invisible Attraction

There are “power words” and there are words that grow out of powerful ideas. Of the two kinds, only one of them endures. When we understand that, we understand how...
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Needy Needfulness

Have you ever wondered what critical points you should be covering in your marketing? What to include? What to leave out? The answer is to be clear on neediness vs....
11Comments

The Problem of Persuasion

Most will find this a touchy subject. Some may think me mad. What I’m going to say goes against everything we’re taught to believe about business, but kind of goes...
5Comments

A Golden Ticket to Ride

I think we under-appreciate the object of desire many service-oriented businesses use to get attention. It can do much more. It can RADICALLY transform your relationship with...