How to Escape the 1% Trap

There’s a scary secret at the heart of Direct Marketing. So little of it is under your control. After all, you can’t make people buy unless you have a monopoly.  So

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How to Overcome Shiny Object Syndrome

When was the last time you said to yourself “I’m almost ready now!”  Last week? Last month? Last year? If I had to choose only one problem holding back most entrepreneurs, it
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The 3 Critical Attraction Videos

If your business focuses on attracting customers rather than persuading them to buy, you've set the stage for healthy growth and much happier customers. To do this you only need 3
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How to Give Elegance to a Webcam

Who says using a webcam has to make you look clunky and raw? Treated right, you can get a simple elegance to your webcam videos. And NONE of the little
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How to Make Your Videos Believable

Authorities are nothing if not believable. And then they go and make a video and the whole thing can be put into doubt. But it doesn’t have to be. After coaching