What's the Best Camera for Your Green Screen?

Over the years I’ve observed that there are basically 3 kinds of people who want to make video. And because they aren’t doing it as a profession, their attitudes...

0Comments

How to Make Your Videos Believable

Authorities are nothing if not believable. And then they go and make a video and the whole thing can be put into doubt. But it doesn’t have to be. After coaching authorities...
2Comments

What Speed Does Money Love?

Who hasn’t heard the expression “Money Loves Speed”? Kind of an obscure answer to a question no one asked, really. But it always bothered me, even from the...
4Comments

The Best Reason to Make Videos

If your business helps people do, be or have something they would find daunting to get on their own, you’re the luckiest person in the world. Why? Because the universe...
5Comments

How to Sell More With Humor

Don’t let anyone tell you that you can’t sell with humor. That it’s too delicate, too easy to get wrong, too easy to overdo, and too hard to get right....
9Comments

What to Say After You Say “Hello”

In sales, so much happens below the surface that language almost gets in the way. Here’s how to use a very simple turn of phrase to spring-load curiosity about what you...