How To Be Your Own Best Copywriter

They say copywriting for video is no different than for text. Maybe they're right, but that's only after they've effectively turned the video INTO text. This may sound a little crazy in

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Two Authority Numbers for 2020

Your business generates a lot of numbers. Most of them are noise. Two of them are vital. Here are the two numbers, why they're so important, and why, if you
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The ROI of Time

First of all, Merry Christmas, Happy Hannukah and/or Happy Solstice! I wanted to share something with you today from our recent 1,500 mile cross-country trip. Why drive instead of fly?
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The Magic of Thinking (NOT)

If you're OK going through life grasping for money, this video is not for you.This is for those who understand that a life unobserved is a life wasted. By the
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How to Escape the 1% Trap

There’s a scary secret at the heart of Direct Marketing. So little of it is under your control. After all, you can’t make people buy unless you have a monopoly.  So
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How to Overcome Shiny Object Syndrome

When was the last time you said to yourself “I’m almost ready now!”  Last week? Last month? Last year? If I had to choose only one problem holding back most entrepreneurs, it