How to Give Your Business More Authority

All business authority is not created equal. There’s the type they say you should elbow your competitor out for, the type of business authority sneaky people try to get, and...

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Your Marketing Bakery

Because of how it makes them feel when they experience it, many would define marketing as the manipulation of thought and feeling for the purpose of extracting money from a...
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The Burden of a Visible Authority

A runner gets up early and runs 10 miles. She does it every single day, rain or shine, hot or cold. It’s a habit. It’s not always easy. But it’s a habit. Her...
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Season’s Greetings!

I just wanted to get this week’s video out early, for obvious reasons. Merry Christmas! Some really cool stuff is about to happen after the holidays. I can hardly wait...
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How to Find Your Marketing Voice

Does having a marketing voice seem like a strange concept? Why can’t you just serve your market? You can, but when people hear your authentic voice, they feel more like...
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The Recession-Proof Business Model

In the Great Recession of 2008 we were caught flat-footed. We didn’t think what happened to the banks could happen to us. Boy were we ever wrong. Since then we’ve...
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Who Else Wants More Results?

You may recognize the title up here as poking a bit of fun at an old copywriting trope. But I think it’s nearly a perfect title for the subject. We are so confused about...