Which Sells Best...Attraction or Persuasion?

Countless books have been written about it. Marketing icons have made their names with it. They swear by it. Sales and Marketing gurus fairly worship at its alter. The icon of Persuasion.  Well,


How to Use Music in Your Videos

I'm beginning to believe that the least understood area of video marketing might be music. From whether to use it, to the how or where, grokking the stuff

Something’s Coming (Shhhh)

Like many people, I'm watching what's happening to the world and looking at the effect it's having on business. And it's physically painful to me that more people