How to Create The Story of Your Business

Telling stories is good for business. We love them even more than we love features and benefits. But there is another kind of business story; even more important than the ones...

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How to Edit Your On-Camera Videos

Some people spend dozens of hours in video editing. That’s an awful lot of time to take out of your business. In this video you’ll see how to take all the elements...
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How to Trigger Your Success Gene

The cruelest thing we do to ourselves is to believe things that are not true. This can tear a business apart at any time.  No one really knows if their tactics will work....
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How to Give Your Video Emotional Power

As Mr. Spock learned later in life, logic only takes you so far. Nowhere is this more true than in your videos. You can use ordinary words that land with a logical coolness or...