What to do in your business when the path is blurry

Entrepreneurs often feel the need to put on a happy face even when things are unclear. OK, that’s a euphemism 😉 And that’s fine if it gets you through the night. But it...

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The Recession-Proof Business Model

In the Great Recession of 2008 we were caught flat-footed. We didn’t think what happened to the banks could happen to us. Boy were we ever wrong. Since then we’ve...
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Who Else Wants More Results?

You may recognize the title up here as poking a bit of fun at an old copywriting trope. But I think it’s nearly a perfect title for the subject. We are so confused about...
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How to Read a Teleprompter Like a Pro

Not too long ago I asked our community if they had any challenges using teleprompters. It seems everybody, pro or newbie, was concerned about sounding robotic, or looking...
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Who should use a Teleprompter?

If my research on YouTube is any indication, most people decided yes or no about this years ago. A pity. Because there’s much more to be said about the whole “to read or not...