The Elements of Story That Sell…Without Really Trying

Older actors often tell younger ones never to share the screen with kids or dogs. This video is a perfect example of why. But it’s a much better case study on how to build your brand through story. Anyone can learn it and you don’t need zillions of dollars to pull it off. Go ahead and watch it now, then we’ll…

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How to Make On-Camera Content Authoritative

Once you’re committed to being on camera, probably the biggest hurdle is making your content authoritative. But did you know there’s a way of speaking that brilliantly frames what’s most important for your audience and that because of this, they really “get” the main points you want to make? The best part is that it’s…

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How a Video That Tries The Least Can Attract The Most

Want a brand new audience for your content? Want to transition people more quickly from stranger to client? Help them get to know you in a different way. And by different I mean less formal. More unguarded. Sound risky? Then let’s cut the risk. So exactly how would that work? This is about how a…

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How to Let Go of the Fear of Doing Video Once and For All

If you could have only one video super power, what would it be? When I was starting, it would have been more fearlessness. If I’d had this at the time, my journey would have started much earlier. For you, it may be able to start in the next 4 and a half minutes. This is…

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How to Use Simple Videos to Trump Marketing Complexity — Election Edition

Sometimes looking at videos that stumbled out of the gate can be VERY instructive. In fact, it can save you from making some mistakes that at the time may have looked like a great idea. Today, on election day, we look at a video with a political theme, what happened to it, and how it…

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How to Get the Luke Skywalker Advantage With Video

What would it be like to have less than 10% of the resources of the Empire and still be able to destroy the Deathstar? That’s what it’s like to be Luke Skywalker. You would need an advantage, a way to leverage what you have, and the faith that knows it will work. This is not…

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And the Last Shall Be First

I’ve been thinking about the election in the U.S. I know. But it’s not what you think. There’s something amazing about it, about you, and about this time in history, especially if you’re a Boomer. This isn’t the beginning of the end. It’s the end of the beginning. And you aren’t meant to be a…

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How to Get Crystal Clear Audio for Video

This may not be totally accurate, but it seems to me that many folks rely a little too much on luck when it comes to audio in their videos. The thing is, it will be so much easier for their videos to find the right audience when they’re easy to listen to. Yep, we can…

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How to Amplify Your Uniqueness

Yes, we’re all snowflakes, as different from one another as can be. Then we go into business and all that specialness disappears like dew in the hot sun. And suddenly we go to the back of the line. How do you transform that position into a head start, and in a way that is relevant…

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How to Create Authenticity on Camera

Have you ever made a video only to look back on it later and wonder what you were thinking or doing? As a rule, it’s easier to spot an authentic appearance on camera than it is to give one. But why? Shouldn’t being authentic be the easiest thing in the world? Just be yourself. Ah,…

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