19Comments

How to Trigger Your Success Gene

The cruelest thing we do to ourselves is to believe things that are not true. This can tear a business apart at any time.  No one really knows if their tactics will work....
12Comments

How to Give Your Video Emotional Power

As Mr. Spock learned later in life, logic only takes you so far. Nowhere is this more true than in your videos. You can use ordinary words that land with a logical coolness or...
4Comments

Your Marketing Bakery

Because of how it makes them feel when they experience it, many would define marketing as the manipulation of thought and feeling for the purpose of extracting money from a...
13Comments

The Burden of a Visible Authority

A runner gets up early and runs 10 miles. She does it every single day, rain or shine, hot or cold. It’s a habit. It’s not always easy. But it’s a habit. Her...
11Comments

Season’s Greetings!

I just wanted to get this week’s video out early, for obvious reasons. Merry Christmas! Some really cool stuff is about to happen after the holidays. I can hardly wait...
4Comments

How to Find Your Marketing Voice

Does having a marketing voice seem like a strange concept? Why can’t you just serve your market? You can, but when people hear your authentic voice, they feel more like...