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Is it Time to Raise the Bar on Video?

YouTube is encouraging video creators to raise the bar. And if YouTube, the land of cats playing the piano, is saying this, should we listen? And if so, how do we play this?...
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Most marketing tactics are just that. Tactics. Neither good nor bad. It’s all in the way you use them. Here’s one that could do anyone who wishes to say something...
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How to Get Crazy ROI Just By Talking

The highest ROI comes from giving away things of value, but if all you do is try and sell, it’s hard to see. There are plenty of people who have demonstrated the power...
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How to Make Your Videos Persuasive

Persuasion is one of the strongest forces in the universe. So we bend it to our will, use it for selfish gain, then congratulate ourselves…and think we know what it is. We...
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How to Find Your Camera Confidence

Finding your own special brand of on-camera confidence is a critical box to check on your to-do list, because confidence is only the beginning of a virtuous spiral of energy....
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How to Choose the Ideal WebCam

The manufacturers do a great job of making this sound easy, but for many, this is anything but easy. This video will be the first in a series about the basics of video...