How Does Your Prospect See Your Business?

You'll know when you know what "value" means to them.
Here are the 10 ways they can feel it.

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Inside you'll learn...

  • The 2 critical structural elements that none of this works without
  • The strange secret no prospect will tell you about themselves, but that you must know
  • Why you never need the appeals of fear of missing out (FOMO) 
  • The right way to do discounting so you never discount your value 
  • How to use scarcity so that it feels impersonal and non-slimy
  • How make your prospects want to earn the value you offer 

And much more!

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