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Inside you'll learn...
The 2 critical structural elements that none of this works without
The strange secret no prospect will tell you about themselves, but that you must know
Why you never need the appeals of fear of missing out (FOMO)
The right way to do discounting so you never discount your value
How to use scarcity so that it feels impersonal and non-slimy
How make your prospects want to earn the value you offer