How Does a Real Human Being
See Your Business?

You'll know when you understand what "value" feels like to them.
And there are 10 ways they can feel it.

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Inside you'll learn...

  • Why, if these 2 critical structural elements aren't present, none of this works
  • The secret no one will tell you about themselves, but that you must know
  • Why you never need the appeal of fear of missing out (FOMO) 
  • The right way to do discounting so you never discount your value 
  • How to use scarcity so that it feels impersonal and non-slimy
  • How make your prospects want to earn the value you offer 

And much more!

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