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Your Marketing Bakery

Because of how it makes them feel when they experience it, many would define marketing as the manipulation of thought and feeling for the purpose of extracting money from a...
13Comments

The Burden of a Visible Authority

A runner gets up early and runs 10 miles. She does it every single day, rain or shine, hot or cold. It’s a habit. It’s not always easy. But it’s a habit. Her...
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Season’s Greetings!

I just wanted to get this week’s video out early, for obvious reasons. Merry Christmas! Some really cool stuff is about to happen after the holidays. I can hardly wait...
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How to Find Your Marketing Voice

Does having a marketing voice seem like a strange concept? Why can’t you just serve your market? You can, but when people hear your authentic voice, they feel more like...
2Comments

The Recession-Proof Business Model

In the Great Recession of 2008 we were caught flat-footed. We didn’t think what happened to the banks could happen to us. Boy were we ever wrong. Since then we’ve...
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The Enchanted Path to Your Business

Marketing gurus say to show up big every few months and somehow overwhelm all the buying resistance. But watch what they do. They show up every week; sometimes daily. That...
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The Big Idea Antenna

If you want to begin projecting your inner authority, but haven’t yet launched a series, you might find this approach refreshing. I call it the Big Self, and it makes coming...