Here’s the most important question you will ever answer in your marketing: Do people have to be manipulated into doing what’s best for them?
99% of the world says YES. And anytime 99% of people agree on anything, it usually means something’s not quite as cut and dry as it seems.
So a few people have gone a different way; in a direction that lets them build on their expert status, yet attract great clients at the same time.
It’s a funny thing, because it does look a little bit like what everyone else is doing, but it’s as different as “butter” is to “butterfly”.
Here’s how they do it…