It’s the new year, so let’s play along and pretend like we’re also starting a new marketing campaign; maybe even a new business. For the next little while we’ll be going through a basic start-up routine. Today, we consider Attention. Every business starts its marketing by gaining attention. And like a diva, it thrives on attention. But how do you get attention without turning into a diva? Let’s start here: Now that you know where true attention bubbles up from, in the next post we’ll look at the best way to gain and keep attention.