It’s the new year, so let’s play along and pretend like we’re also starting a new marketing campaign; maybe even a new business.

For the next little while we’ll be going through a basic start-up routine.

Today, we consider Attention.

Every business starts its marketing by gaining attention. And like a diva, it thrives on attention. But how do you get attention without turning into a diva?

Let’s start here:

Now that you know where true attention bubbles up from, in the next post we’ll look at the best way to gain and keep attention.

    16 replies to "How to be Heard"

    • Julie Silfverberg

      Hi Steve
      I notice you’ve gone back to Vimeo. I just a bit curious as your your reasoning? I’ve been toying with doing so too. Looking forward to hearing more and I’m loving your new style of videos.
      All the best

      • Steven Washer

        Good question! These videos are 2nd level, in that they’re really for people who know something about what we’re trying to do here. YouTube is more for those who don’t. I probably should do something about this sometime. It can be quite a fraught subject. πŸ™‚

    • Steve Hyland Business Connections Live TV

      Hi Steve, Good to have you back. Always worthwhile content, no jump cuts, nice images and above all engaging and informative.

      • Steven Washer

        I’ve never liked jump cuts very much. Glad to see I’m not the only one!

    • Stefan Drew

      Hi Steve,

      It’s good to see and hear you again. And you’ve cracked one of the Tao of success here by being brief.

      So many people spend an age reaching the point of their presentation …. but you do it in less than a minute.

      So much more powerful for being brief.

      • Steven Washer


    • Mia Sherwood Landau

      One teacher I started following (not biz related) started out just talking normally. That’s one reason I followed him. But lately he has started speaking forcefully, almost yelling. It’s not a normal tone of voice at all. Honestly, it makes me sad. He probably has no idea he’ll lose followers now. I haven’t unsubscribed, but I’m watching my behavior closely because I’m learning from it. When watching myself provides more material than his subject matter, I will be gone.

      • Steven Washer

        “When watching myself provides more material than his subject matter, I will be gone.” Not many places you can get that lesson reinforced. Good call.

    • susan

      I love your ‘new direction’ – always have loved all your stuff but this series really resonates with me

      Love and hugs flying at you – duck if you wish

      • Steven Washer

        No ducking, no way. πŸ™‚

    • Leslie

      Good to hear from you again.

      • Steven Washer

        Good to be heard. πŸ˜‰

    • Teena


      Ahhhhhhh that feels better!

      And so did seeing your name in my inbox in Australia today!

      So glad to hear from you Steve, and for your timely wisdom.

      One of the very few crystal clear voices in a hub-bub of overwhelming babble from so many others online.

      Thank you Steve, looking forward to hearing / seeing you again very soon!

      Teena xx

      • Steven Washer

        Thanks for those very kind words. I’m e-blushing…

    • Shama

      I really like your ‘new’ style of making videos. I will re-think my own direction.

      • Steven Washer

        I think you and I are old enough (well, maybe just me) to see how everything comes around and seems new again πŸ™‚

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