Our Favorite Video Tools

We've tried them all. Here are my favorites.

how to be your best self on videoMany people use video the way they use text. They see it as just another form of information. Maybe just to re-purpose an article that was better as an article in the first place.

But this leaves far too much on the table. A video, especially with you in it, is one of the most powerful forms of transformative communication you could ever make.

It goes beyond making a connection with your potential client. It goes far beyond establishing trust with a publishing schedule. And it jolly well goes beyond selling widgets.

It’s about changing someone’s state from “pre-you” to “post-you”. Pre-You was a time when your value proposition didn’t occupy any of their mind space. Post-You is about a world that cannot comprehend you and your company not being in it.

Does that seem like an overwhelming task? Fortunately it doesn’t have to be.

This video is about transforming your big box of ingredients into a small savory dish.

Bon Appetit!

    10 replies to "How to Make Your Story Sparkle on Video"

    • Sheryl Kurland

      You advice on ISP is well taken. Another great video added to your treasure chest. Thank you.

      • Steven Washer

        Thank you, Sheryl! Sometimes the oldies are the goodies…

    • Marlies Cohen

      Another great video, just what I needed to hear. Thanks Steven. Keep them coming

    • Ioannis

      Thanks Steve. Wishing everyone Merry Christmas and a Happy New Year from Athens!

      Ioannis,

    • Paul

      Soft, logical, persuasive, to the point, love-based delivery.

      You have shown them all through your ISP, I tell you, Steve.

      Paul from Seoul, Korea, the author of Living like God

    • Paul

      Soft, logical, persuasive, to the point, love-based delivery.

      You have shown them all through your ISP, I tell you, Steve.

      Paul from Seoul, Korea

      • Steve

        Aw…Youre very kind, Paul. I hope you’ll try this in your videos. You clearly get the concept:)

    • Lucas Selbach

      Dear Steve,
      Again I´ve saved emails to read later (from some months, I can say).

      And your video reached me in the perfect moment.

      I don´t have words to thank you on how inspiring are this 3 incredible tools you mentioned.

      Me and my family thank this gift to reach my dream.

      Best Regards
      Lucas Selbach
      Brasil

      • Steve

        You’re welcome, Lucas. And thank you for your kind words!

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