What’s at stake when someone’s on the phone seeking your help, but you’d like to get them into a program?

This is the moment of truth. And there is nothing in all the courses on how to enroll people, how to get more and more people into a program, how to turn a no into a yes, how to bend someone to your will; that even comes close to the best way to deal with that moment.

But that guidance does exist. It surely does.

And it comes to us by way of my hobby, where life or death decisions are made all the time by two people working in collaboration.

It’s a beautiful thing. Here’s how it’s done…

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