There’s a scary secret at the heart of Direct Marketing. So little of it is under your control. After all, you can’t make people buy unless you have a monopoly.
So mostly you hear people shout. Those who shout the loudest often win. The flip side of shouting is invisibility. And so nearly everyone falls into this two-sided trap on their way to Authority Isle.
Try to escape from the trap and you make it tighter, like a Chinese finger puzzle.
So if you’ve ever felt like this, just know there is a way to do marketing that you and your audience can love, even if you do feel trapped otherwise. It’s also a GPS-direct route to Authority Isle.
No shouting required.