As Mr. Spock learned later in life, logic only takes you so far. Nowhere is this more true than in your videos.
You can use ordinary words that land with a logical coolness or you can apply an emotional signature to ordinary words to help them land in a more compelling way.
This is important because while people need logic to be convinced, they need to feel something to take action, especially if that action is moving from one perspective to another.
You can do this not only in your videos, but in all your communication!
This video explains what the emotional signature is and how to make sure you have one for every video you make.
Then I’ll introduce you to an online tool that measures the potential communications power of all your scripts.