Today we have an astonishing lesson on how simple it is to do marketing at the highest level.
Here’s the backstory: The Gillette company just released a video about curing men of our more aggressive tendencies. You know. Toxic masculinity.
But that’s just the MacGuffin in this story. Not worth getting distracted by. After all, the controversy will be long forgotten in a month.
What is so interesting, though, is another company’s video response. We seldom see this kind of engagement playing out in real time.
You’re about to discover how to launch or revolutionize your own company by releasing just a single video…the simplest kind one can make.
Maybe get a hot cup of chai. Then take a deep breath and hit play…