Authorities are nothing if not believable. And then they go and make a video and the whole thing can be put into doubt.

But it doesn’t have to be.

After coaching authorities with video for the last 10 years I’ve whittled it down to 4 and a half super-critical things you can do to insure your authority shines through in every video you make.

Do these things and you’ll never have to worry about this again. Well, maybe you’ll still worry. Yeah, you’ll probably still worry a bit for a while, but you won’t have to. It’ll be totally optional. 🙂

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