Persuasion is one of the strongest forces in the universe. So we bend it to our will, use it for selfish gain, then congratulate ourselves…and think we know what it is.
We have no IDEA what it is. Maybe that’s why some feel the sleaze dripping off it when they see it being used in marketing. It can make one feel uncomfortable at the very idea of using it in their own marketing.
Here’s what persuasion actually is and why you need to embrace it with all your heart.
(Disclaimer: Everything said in this video is completely non-sectarian and for educational purposes only. Nevertheless, apologies in advance if anyone’s religious sensibilities are offended!)