A few weeks ago I started sharing with you what I’ve learned in the last 5 years about online authority.
At the temple of El Castillo at Chichen Itza, I explained where your true authority comes from, and why it might be worth doing whatever it takes to discover yours.
The following week we looked at how you can get control over your technology should you decide to use video to project your online authority.
Last week I shared a very different view of your audience, one that an online authority MUST have to keep themselves off the marketing hamster wheel.
Today we put it all together. See what actually happens when you embody authority attributes and project them into your market.
It’s kind of a beautiful thing.
And it’s something you can have…