Anyone who’s been following us for awhile may have noticed a few changes to the website. These changes are the tip of a reasonably large iceberg.
In the coming days, I’ll be releasing more content on how to simplify your message, be your best self in all your communications and the three-fold nature of authenticity: inviting your big self in front of the camera (and onto your keyboard), being 100% clear on the message you’re here to share, and the uniqueness that video itself amplifies when the whole technical orchestra is playing in harmony.
But Why a Brand New Site?
Just in the area of video, I see too many people struggling too hard just to get mediocre results communicating their authority. The problem is not always that they lack technical knowledge. The problem is that they don’t have access to their own internal guidance that would allow them to make use of any technical knowledge they do get.
That’s why this website exists. The old site was about all kinds of information. And I’m still going to be bringing you information about video. But this site is about transformation. It’s about the magic in simplicity. Simplicity is better, if you’re good enough to pull it off. And you deserve nothing less than your best.
Here people can learn, bit by bit and byte by byte, how to project their new understandings into the marketplace, using video, yes, but also any other means of expressing their inner authority that seems right.
I’ve seen what happens when the light goes on for people. You get off the hamster wheel of random tactics that lead right back to where you started. You lose the constant anxiety over the “best” way to market your business.
And you find that you already knew the right thing to do. It just takes a little bit of courage and a desire to learn.
A Useful New Resource
A lot of people are suddenly talking about becoming an online authority by getting more leads and sales. Last year everyone was talking about becoming a millionaire by getting more leads and sales. The year before that everyone was talking about building your list by getting more leads and sales. I think the year before that it was ninja this and that by getting more leads and sales. Don’t get me wrong. I’m all for getting more leads and sales if you can handle them. And if you pay attention to where authority comes from, leads and sales will not be a concern.
To demonstrate this approach, I have a new resource to share with you. It’ll help you make every video communicate the authority you already have.
This video will explain it in more detail…