Merlin wasn’t just a magician. He was also a master marketer…and strategist. Everything he did flew under the radar, yet always hit his target with perfect precision.
It’s just that our attention has always been captivated by his most famous project, one Arthur Pendragon.
Merlin’s timeless lesson on leading a horse to water and getting him to drink stands today as a case study in attraction that anyone can use as their own.
Copy example included…