Once you’re committed to being on camera, probably the biggest hurdle is making your content authoritative.

But did you know there’s a way of speaking that brilliantly frames what’s most important for your audience and that because of this, they really “get” the main points you want to make?

The best part is that it’s so simple to do, (in fact, you may think it’s too simple to work, even though I use it every day) it will work for everyone who tries it.

This will upgrade how all your videos are received.

    12 replies to "How to Make On-Camera Content Authoritative"

    • Josh Popenoe

      That was excellent, Steve. Thanks.

      • Steven Washer

        Most welcome!

      • Rita

        Josh, I just checked out your sample videos on your website. Nicely done! Clear and very helpful for the viewer.

        • Steven Washer

          You haven’t quite lived a full life until you’ve seen his music video “Japanese Food”. :))

        • Josh

          Thank you, Rita, I appreciate it. There’s a link to my music video, which Steve kindly mentioned, if you scroll down to the bottom of the home page on my website. Good luck with YOUR videos!

          • Steven Washer

            Here’s the link:

    • Carolyn

      I agree with Josh … it was an excellent tip. I am currently in the process of trying to develop my ‘authoratative’ videos. I anticipate this tip will help me tremendously!

      • Steven Washer

        Beuteeful! Thanks, Carolyn.

    • Rita

      Always look forward to your videos, Steve! I have just started creating the scripts for my first videos. I will definitely keep this in mind as I move forward! (Although I am not exactly sure how to ACTUALLY incorporate this in my scipts, yet!! ).

      • Steven Washer

        Thanks, Rita! There’s a simple structure in The First 20 Seconds that will help you identify the spot for your setup and button. Check it out again!

    • Edward

      A telling analysis. One of the annoyances of contemporary info or SL videos across the board is the tendency to keep talking-talking-talking-and-never-taking-even-a-breath-and…I often have to stop the thing a few minutes in just to digest what I’m hearing and re-center my thinking. The delivery turns into a relentless drone, like the speaker is afraid to pause even between major ideas lest the viewer “change channels” or something. Sometimes an incompetent editor even butts sentences together into an “uncanny valley” surreal experience that is totally offputting. The result mimics a jackhammer between the eyes. And then there are those who seem incapable of even changing their intonation to indicate any type of emphasis — kind of like channeling a George Bush speech. Thanks, Steve, for applying some basic principles of stage presence to your pieces.

      • Steven

        Josh, you have quite a way with words! “Jackhammer between the eyes” has to be the quote of the week, and yes, I agree with you about the artificial way some editors jam words together, making every video sound like a local car commercial.

Leave a Reply

Your email address will not be published.