There’s a better way to do video testimonials

Those endorsement interviews are a time-honored way of getting people interested in your business. But they don’t work nearly as effectively for service businesses as they could. This video explains why and what you can do about it to supercharge your testimonials.

    8 replies to "Stop Shooting Video Testimonials!"

    • Neil Smith

      Great use of the testimonial questions.
      Great video series too.


    • Steve

      Thanks, Neil! That story had a happy ending. Those edumonials actually did bring in a big client as soon as they were posted.

    • Dave Pipitone

      Hi Steve! What a great video explaining “edumonials.” I loved how you made this specific to intangible products and services. I will watch the rest of the playlist, too.

      By the way, how did you create the white background for the video?

      • Steven Washer

        That would take a while to explain, Dave, but maybe it’s a good topic for a video?
        Thanks for the idea!

    • Peter Anthony Gales

      Very good stuff as usual. If you need a testimonial let me know. In the meantime, will a review do?

      • Steven Washer

        Thanks, Pete. Testimonials are great, and edumonials are even better.
        But from your site, a review is probably best 🙂

    • carmen

      Great. A friend tipped me off to you and encouraged me to get on your email list (which I have). As I’m just starting down this path, I’m finding your videos engaging, educational and insightful. Thanks! I’m looking forward to requesting some edumonials!

      • Steven Washer

        Thanks, Carmen. Glad this video could help!

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