Let’s pick up where we left off by looking closely at the first thing that happens after someone watches a video somewhere other than on your website.
Usually the best thing that can happen is that they encounter a Lead Magnet.
This is one of the more powerful off-ramps you can build from your video series.
So let’s look at how they work and how to build one the right way, and discover the elegant role your series plays in the success of ALL your lead magnets.
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