This is something that strikes at the very heart of good faith selling. How do we know when our desires have directed us to operate in the shadows?
As with most things worth your consideration, the question is more important than the answer. The answer will come to you, if it does come, only when you allow the question to roll over your tongue like a fine wine, or a really good chunk of 70% dark chocolate. 🙂
Here’s a hint. Our limbic brain, that amazing fight or flight machine, is always trying to take over the controls. And indeed, it does fly the plane for most people. If only they knew they had Stevie at the controls, they might not be so complacent.
Your business is potentially a very, very powerful force. Best to look in and see who’s sitting in the captain’s seat from time to time, just to make sure it isn’t Stevie. And if you aren’t careful, that could lead to asking a very powerful question:
What would happen to your lead generation if you lost all fear about creating content?
Something to ponder on a mercilessly cold winter’s morning…
It's good to be back. Thanks to all who have posted and sent emails. If you have questions or comments as we go through this, post freely. We've got a ways to go yet!