Because of how it makes them feel when they experience it, many would define marketing as the manipulation of thought and feeling for the purpose of extracting money from a stranger’s bank account.
But when it comes to doing their own marketing, what models do they have to choose from? So…yeah.
I’m more interested in attraction than manipulation. When you look deeply enough, you discover that the structure of great marketing is startlingly similar to that of… a bagel. Yes. A bagel.
Fortunately, with the right ingredients, anyone can bake up this marketing treat.
Here’s our recipe…