Sometimes it seems there are as many marketing formulas as there are marketing consultants. And that’s a recipe for confusion.

Here’s one, with it’s origin set at the top of a mysterious Tibetan mountain.

And yet it cuts through all the complexity to give you a clear-eyed view of what to do with your content from this day forward.

There are 2 reasons to use it. One is that it is working now. That other is that it is the future.

That’s how timeless ideas work.

    6 replies to "The Marketing Formula That Works Today"

    • Richard

      Appreciate the perfect opening music, intro setting…and attire.

      Noise to signal takes me back a long way…engineering/marketing…excellent crossover to emphasize the point as usual.

      • Steven Washer

        Oh yes. The Visible Authority time machine gets a lot of use! 🙂

    • Tammy Kabell

      Absolutely fantastic content, Steve, as always! Storytelling is a universally successful way to market, sell, interview, find a date, you name it, stories can make it happen.

      • Steven Washer

        And frankly, rather fun to do. 🙂

    • Jennie

      =)) As always, it’s a worthy investment of my time to watch you – the master – at work, Steve.

    • Tom

      Your videos are fun to watch. I learn a lot from information presented in a calm and consistent manner. A breath of fresh air from the many screamers and renters out there trying to force their ideas on us all.

Leave a Reply

Your email address will not be published.