Every day people make business videos in hopes that other people will take action after watching them.
That’s a steep hill to climb. Think how tough it is to get anyone to do anything, even standing right in front of them.
Of course, some people do this video thing quite successfully without even realizing what they’re doing.
Others have no luck at all even though they’re consciously and carefully doing the “right” things.
What’s the difference?
I think it’s this…