In the Great Recession of 2008 we were caught flat-footed. We didn’t think what happened to the banks could happen to us. Boy were we ever wrong.

Since then we’ve followed a different course, one we believe will help others, too.

Here’s how it works.

    2 replies to "The Recession-Proof Business Model"

    • Nancy Dadami

      I never thought about marketing quite like this before…I like looking at it as a cycle and ecosystem. I could see some cracks in my cycle that need attention. Thank you

    • Jenny

      Such a great video Steve, thanks so much!

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