Don’t think about the following. Just make a snap decision.
Given a choice between reading or watching something serious or funny, which do you choose?
I don’t know. Maybe this hiatus subject is on my mind because we’re in the west Texas desert with extremely spotty internet access, and the joke is on me.
Maybe because the world lost a great humorist last week.
Either way, it’s important to know that a Visible Authority does what is right regardless of what people might think about him or her.
That includes dealing with the third rail of marketing: Humor.
But why is it the 3rd rail? Do not the wise men say, “laugh and the world laughs with you.” Does not Stevie say “make the world laugh, and they’ll love you.” (or would if I could get him to stop painting campaign signs reading “Donald Duck for President”.)
Yet when it comes to marketing, using humor can be like walking on eggshells.
There are innumerable ways to offend, but not too many ways to delight. Most fall flat. Maybe it’s because generating large sums of dinero is such serious business that most marketers lose their sense of humor, assuming they ever had one.
Obviously I don’t believe it has to be that way. If you want to make a sale, and still serve up a side of delight, you should. It will add memorable energy to your content.
I know, I know. They say not to be funny or clever, but rather be clear and simple.
Well, sure, if that’s the choice. But who made up the law that says that’s an either/or choice? I know I didn’t vote for him.
If you’d like to be funnier without losing your money mojo, use the tips in this blast from the past to put a lighter touch in your future marketing pieces.
Here’s a link to the title generator used in this video.