Today we’ve reached the 4th episode in our teaching series on making your own video series. The thing is, nearly anyone can make one video. But for many, making a video series seems like the highest mountain you can climb. If this describes you, you’re not alone. Even those who should have no problem with it at all, those in the video business themselves, simply won’t do it. Maybe they feel like they shouldn’t turn on the camera unless someone pays them. I don’t know. The point is, that for nearly everyone in business, a video platform seems like a bridge too far. And yet it can replace 1,001 other things in marketing that simply waste your time. Recently someone asked me to share my series production process, and I realized something I’ve never said in public before. I didn’t even share it at the time because it was still hiding in a dark corner of my brain. Eventually I decided it was too important to keep to myself. It’s how I keep myself sane when everything else around me is going haywire. It lets me produce consistently at the level I like, and even push the boundaries once in a while (like with the video you’re about to watch). I offer it up with the expectation that it will work as well or better for you than it has for me. By the way, here’s Episode 1, Episode 2 and Episode 3 in the series.