Did you see it yet? OK. Before I reveal the secret, let's talk about why it's such a good idea to be seen as a category of one...by looking at one more post...

Wow! This was your best video ever... I really appreciate you sharing this. You inspire me to…greatness. If you would develop a tutorial case study on how you created this I would buy it immediately. Great job.

--Digital00Inspiration

Do you see how, without any sales "techniques", but with the right video presence, you can do something even more powerful than selling? You can empower, which inspires someone to make their own decision to buy. To me, that's infinitely more rewarding than using persuasion tactics.

I used to have a miserable time in my business trying to convince people to buy this or that service. But when I began to focus on who I was when I showed up on camera, and used what I knew about projecting it into the world, everything changed.

Clients started showing up pre-sold. There was no more "closing". Selling became a simple matter of answering a few polite questions.

And those clients were fantastic, as they got the results they were looking for.

And speaking of results, mine came from "nowhere". Even though I had no connections, no money and no special advantages, with all my competitors already enjoying massive followings, I was finally starting to make a difference.

I was using this simple process to build a video business, but others use it everyday to build empires in consulting, coaching, real estate, finance, fitness, massage therapy, you name it! I have yet to find a kind of business that can't use this "formula".

Of course there isn't really a "secret". What we're discussing are solid principles that have been taught ever since Aristotle published his Amazon best-seller in the business category, Poetics.

In other words, the Rhetoric Factor. I’ve just adapted the rules to video in a unique blend of content and performance that anyone can learn.

That’s why I picked out comments above that demonstrate how much your script and your persona are linked. In a video it’s difficult for the viewer to separate one from the other.

Go ahead. Read them again. I’ll wait. Notice how in each sentence the content and how it is delivered are mentioned over and over again.

The ideas behind this unusual work are why some videos get an enthusiastic response, and some, with even better writing, get almost no response.

The viewer is literally judging your argument based on how she perceives you as a human being. But then again, it’s not her fault. It’s how we’re wired to see our fellow man.

When that guy or gal on camera is perceived as charismatic, their material is judged more favorably than if the on-camera performance was dull as dishwater.

You don't have to act like some phony imitation of yourself, either. You can even have low energy, which everyone says is the kiss of death.

Look at these comments about energy:

Great video and love the way you speak. You’re speaking so calmly and quietly, not trying to sell us anything. I’m hooked!

--Cathy Goodwin

And my all-time favorite!

At first I closed this video, because the man seemed to be old and boring. But in the next second I re-opened it, and enjoyed a story with a great interest. Thank you Steven, you know really good how to convey an appealing story to an audience.

--Konstantin Kupriyanov

It’s simple, really. Bring your best “you”, and your content is judged as superior. You amplify the effect it has on your audience, you create more of an impact, and your status as an expert rises with each new piece of content you produce.

Even if your viewer’s conscious mind labels you “old and boring”, their subconscious mind compels them to watch and enjoy.

On the other hand, if you ignore the critical factors that make for compelling content, it comes back to bite you. Your materials don’t really improve past a certain point, and you hit a plateau of influence you will be hard-pressed to get beyond.

If you’ve read The First 20 Seconds – How to Start Your Video Like a Pro, then you know I believe in writing powerful scripts to base (almost) all your videos on.

You can go a long way with that approach once you have someone’s attention.

But if you don’t understand the principles that make for on-camera charisma, or maybe understand them but don’t know how to put them into practice, you risk losing the attention of your viewer before you can really make the connection.

That’s why I want to let you know about an important resource that could give you a real advantage in creating authority in your market space.

In Master of Video Presence students learn how to show up in a way that their future customers see them as a credible source of expertise. They discover the unique parts of themselves that translate better on camera. They lose all their camera shyness and develop charisma. They relax on camera, yet seem to have boundless energy. They use a Teleprompter like a pro, so they can do their scripts word for word. For starters.

Students will leave Master of Video Presence with confidence and energy. They’re able to apply this skill to literally any video they make, whether it’s a sales video, instructional video, interview, or "Lifestyle".

You will love your new well-founded confidence!

In five modules, we cover everything you need to know about both the technical and personal aspects of being on camera.  From a full briefing on how to use a teleprompter, to the discoveries of your on-camera energy type and Role, to writing scripts that take advantage of your on-camera persona, to the ways to make your voice more dynamic, we really try to leave no stone unturned.

Let's look at them in more detail...

What if I’ve never done a video before? How will I upload my assignments?

Steve shows you how to use your webcam to shoot and upload a video to YouTube, then provide a link back to us. Easy-peasy.

Do I have enough room to shoot a video the way you want me to?

Most people do. If you have a 10 x 10 room, you can even do greenscreen. If it’s smaller, you can still shoot with fine results by making sure your background is uncluttered.

How will I get the attention I need in an online course?

With most web-based training, you get a stack of videos and that’s it. But no one learns anything except the most rudimentary skills like that. We start with videos, have live weekly personal mastermind sessions, a private student forum where Steve visits multiple times per day, and for questions of a more personal nature, there’s always email. So yes, you’ll get all the attention you need.

What kind of support is available after the training?

The class is 30 days long, and then you have access to the forum and email support for an additional 60 days. Visible Authority provides many additional opportunities to learn and grow after this course concludes. From monthly coaching to consulting on specific projects; email us to discuss your personal situation.

How long will I have access to the course materials?

For as long as you want them. And when we update the course in the future, you’ll receive the free upgrade as well.

What type of training in production do you provide, so that I can actually make a video? I’ve never actually done this before.

Steve has several resources for getting you to proficiency. For this course, we have an extensive webinar which goes over the suggested equipment list and how to use everything. People love this, and it really speeds up the learning curve. And if there’s some other resource or answer you need during the course to keep moving forward, we’ll make sure you get it. There’s very little we've seen that we can't easily help you through.

I have a face made for radio. What about that?

Have you ever seen crusty Karl Malden, sharp-tongued Bea Arthur, brainy goof Wallace Shawn, the spectacularly hideous Clint Howard, horse-faced Lyle Lovett, the adorable Rachel Dratch or the unlikely Steven Washer?

Faces made for radio if I ever saw them. Somehow it didn’t stop them from gathering their own following. You may not be as ugly as these guys and gals, but that shouldn’t stop you from drawing true followers and fans.

You seem to place a lot of emphasis on a certain kind of writing. What if I can't write like that?

Becoming a master of video presence is path of personal discovery. You will have at least 3 "aha" moments during the course, leading to at least 3 important ideas that will power up your content machine. That's what you’ll make your videos about. And you will be unforgettable...no matter how you write it.

Don’t some people just have a talent for this and others are just…well… not good? I mean, no matter how hard I work at it I’m never going to be as good as a Hollywood actor like Wallace Shawn. What do you say to that?

INCONCEIVABLE! (a little Princess Bride inside joke) If you can be only a tenth as good, that’ll be enough to outpace my earnings. And I’m no slouch in that department. Hollywood actors are a little too narcissistic to pull this off anyway. You have to be a real person and focused on giving to make this work. Are you a real person? I suspect so, or you wouldn’t be asking.

What if I end up disliking this course? 

This may not be for everyone. That’s why we have the 30-Day Instant Rewind Guarantee. You can literally go through the entire course (it takes 30 days), then you'll know whether or not this is going to work for you. If it doesn’t, you get all your money back the same day without any quibbling, and we'll appreciate the feedback. The request just needs to come within the 30 day window.

If there’s anything, I mean anything you don’t like about the course: the color of the banner on the website, the other people, the bizarre shirts I wear on camera; anything that makes you uncomfortable, just get your money back. You can send an email to steve@visibleauthority.com. You can send a message through the Greenroom forum. You can call at (860) 484-3360. You can send a telegram or even pony express. Service is always same-day. (except in the case of Pony Express)

Well, it's not like learning SEO or accounting, where you can just read some stuff and watch some videos and get a huge amount of value. You have to apply it.

You also need to spend a little time thinking about yourself rather than about a "technique". And who knows what you might find down there?

I will say this...Because this is a different style of learning, I go out of my way to make it as simple and non-intimidating as possible. It becomes mostly a matter of answering questions, trying stuff out on video, and posting those videos for feedback.

Feedback is very important in this course. You are never left alone trying to figure all this stuff out on your own. You have access to me throughout the course through email and the forum.

So if you like individual attention, and you aren't completely freaked out about doing a little personal spelunking, then this just might work for you.

And if it does, I know you'll enjoy the reduced stress levels that come with getting video right, the increase in the number of clients who show up pre-sold, and the results your clients get down the road..

This is why I do it and teach it. And why I know it can work for you.

Whether you get value from Master of Video Presence depends on how you like doing business.

You can do what everybody else does; manipulate this, tweak that, follow up with your leads, try to get in the door to get a meeting.

Or show up in a package where you’re invited in. Where you’re treated as the expert. And you’re asked “what should we do here? What should we buy?” 

That’s what I teach. How to show up in a way that makes it easy for your clients and customers to say “yes, let’s go!”

Looking back, I can see this was always the kind of business I wanted. Yet it took me 10 years to work it out. Far too long...

So from the perspective of my own journey, MVP cuts your learning curve by 98%.

The course is $997.

During the next 5 days there is a new subscriber price of $197.

As with all of our courses, it's fully guaranteed. You will get results or your money back.

If you still have questions, email me at steve@visibleauthority.com for a prompt answer.