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Inside you'll learn...

• The 3 critical story elements that will unlock your creativity
• The secret no prospect will tell you about themselves, but that you must know
• How to use simple video scripts to build thought leadership 
• The right way to do discounting so you never discount your value 
• How to use scarcity so that it feels impersonal and non-slimy
• How make your prospects want to earn the value you offer 

And much more!

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