Demonstrate Your Authority Simply and Consistently So People Want to Work With You

The Content Carousel makes it easy for people see what they can get from you (without the usual sleaze factor)

Get an Easy-to-Maintain System That Makes People Come to You

We'll build the system together for you, so you get those consistent results.

The Video Launch Code

And the Power of The Content Carousel

I call this marketing system The Content Carousel. It's quite simple and straightforward. It's like a carousel that goes round and round...24/7.

The people on your list will love this ride because it feeds them with the kind of brain food they can't get anywhere else. Is it content marketing? Sort of.

It doesn't curate the content of others. It doesn't talk about a million things. It comes only from you. It really only does one thing, but it does it very, very well.

It allows you to show up as THE expert in your space.

And when it's time to sell, this happens completely under your control, and yet no one ever feels pressured to do anything. That's because you've created a system of attraction rather than a brute force attack.

This is very different than what happens in marketing today.

Most marketers show up once or twice a year and sell a lot of stuff to as many people as they can, enlisting as many others as they can, because that's their only chance "at bat".

Not that there's anything wrong with that.

We just don't need the complexity, the incessant measuring, the pressure to maximize each step of the process, the insanely long videos, and the dwindling effectiveness of a technique everyone knows too well.

Using the carousel, one simply shows up and does the work for an audience who actually WANT to hear from you and would miss you if you were gone.

It's so simple. You just have to be good enough to pull it off. And that's what this training does. It makes you nothing less than an expert at what some feel is almost magical.

Here's The Video Launch Code Plan

Engaging with Technology

I've double-distilled my 20+ years as a video professional down to just the necessary tactics and strategies for making engaging videos. You'll enjoy learning how to shoot and edit with these simple yet elegant tactics and recommended software. And you'll learn how to use the best web technologies to run your business.

Engaging with Content

This is the very heart of The Content Carousel. Here we'll define your themes and focus in on the highest use of what you already do to engage those who can most use your services. Without this piece, nothing else would be of much use. So we'll work together on this until you're very secure with how you want to proceed. And since your content is so bound up in who you are when you're at your best, you'll learn how to be at your best on camera with my exclusive strategies for creating on-camera presence.

Engaging with Marketing

Here we'll deploy your The Content Carousel in a series that builds in power and attracts your most desired client over and over again. By determining your access points and service offerings, you'll build a simple and engaging way to attract sales day after day.

Doing Lead Generation

Consistent lead generation is the life-blood of your business. This is what truly leverages your content. Knowing how to find those people and get them from where they are to where you are is the trick. For everyone it's a little different. We'll find your best neighborhoods and devise a way for you to reach them on a daily basis. For Premium Enrollment.

How We Will Work Together Until You Reach Your Goals

There are over 50 videos in the members area that take you down very specific paths of knowledge and instruction. From writing to shooting to editing to building a personal attraction system, everything is covered.

This is supplemented by over 100 pages in workbooks, where you apply learnings from the videos.

Every video you make, every email you write, every sales page you put up, is a reflection of your brand. We'll look at each of those deliverables in detail, in The Greenroom, our private member's forum.

Everyone has technical questions for a little while. So we have a big webinar near the beginning of the training where we cover all the videos tools I think will work the best for you. We cover simple shooting ideas and tactics that I feel anyone can get very at.

And we cover it all with an eye toward saving money all during the equipment acquisition phase. (Premium Member Benefit)

We'll start with a Skype call where we look at your business and begin to form your plan. It might be about carving out a space for a nice compact Greenscreen studio. It might be about who you serve or how you serve them. It will be about your goals for the course. That way we're both on the same page when it comes to helping you get where you want to go.

Then we do another call at the mid-point, then one more at the end, where we'll plan your next set of goals.

We'll use Skype from time to time throughout the course, to demonstrate certain aspects of your strategy and to make sure we stay on track. (Premium member benefit)

After we're done with the content and implementation phase, we'll move over to Inner Circle. This is my live weekly mastermind group where we sit down and hash over all the amazing things going on in the marketing universe that can add value to your Content Carousel.

And because this is such a different way of marketing, it helps to have these ideas reinforced and celebrated when the inevitable successes come our way.

Four months of live weekly sessions is plenty to get you on your way. (Premium Member Benefit)

Starting in week 8, you will get lifetime access to Master of Video Presence. This program contains my best ideas and training methods around being your best self on camera. This will make you a more effective on-camera marketer. (Premium Member Benefit)

Even though all the content is in the videos in your member's area, I like to show up twice a month to emphasize certain aspects of the training that might be more relevant to the group. It's a great time to highlight certain aspects of the training and check on your progress, so you can keep moving forward. (Premium Member Benefit)

People always have questions after they've been through a certain amount of content. This is your opportunity to ask those questions just a few days after a new module opens and the questions are still fresh in your mind. So these valuable webinars also keep you moving solidly toward your goals. (Premium Member Benefit)

Every business needs new customers from time to time. And the best time to find them is before you need them. So after you've got a good grasp on making your videos and with the kind of content only you can do, it's time to find those people who need to see it. That's what this two week workshop is all about.

First we'll determine the best place for you to find the people you're looking for, then we'll come up with a plan to bring them over to your Content Carousel. (Premium Member Benefit)

How a Series of Simple Videos Builds Your Market Authority

  • You Being You

    The system features YOU. No more searching for an elusive uniqueness. You just allow you to BE you.

  • Simplicity Itself

    The system allows you to do the same activities over and over, growing more powerful every time you practice it.

  • Show. Don't Tell.

    You simply DEMONSTRATE how you help people. There is no more effective proof than this.

  • Getting Attention

    Speaking from the heart will get more attention than hiding behind unproven claims. And the word will spread about you.

  • No More Gimmicks

    No more “just one more thing and you’re there”. Your authority is demonstrated in every video. All you do is project it.

  • Authenticity is King

    Authenticity is your BIG SELF on camera and clarity on the message you are here to share. We’ll give you the tools for this.

Can I Really Do This?

My job is to give you the strategy, training, tools and skillset to FEEL LIKE YOURSELF in front of a video so you can communicate your uniqueness and become an authority in your space.

Quite frankly...
Nervous people don't convey authority...
People who can't look you straight in the eye (or camera) don't convey authority...
People who can't laugh at themselves communicate insecurity, not authority...
People who have no idea how to communicate a message certainly don't convey authority...

So how would you build your business and increase your income by being YOURSELF on video and standing out to the people you are meant to attract unless you can say something like:

I make the best videos in my space…

They almost force people to see me as an authority…

They reveal the deeper levels of expertise I hold…

They inspire trust…

They make my audience experience a shock of recognition as they almost call out, "You’re talking about me. Tell me more!"

Isn't that worth making your content first rate?

I will prepare you, perhaps better than anyone, to show up with IMPACT and authority in front of your future clients and customers.

The choice is simple.

Look at MY videos... look at THEIR videos, and decide which path you want.

If This Would Be Helpful...

Those who have mastered The Content Carousel can write their own ticket...

  • They make highly clickable video ads.
  • Their sales videos convert as expected.
  • They sell more by demonstrating more effectively on camera.
  • They exude confidence and charisma on camera.
  • Their videos are not just "good enough", but better than any in their market.
  • Their marketing makes their audience feel better for having encountered it.
  • Having cut all the sleaze factor, they feel good about the marketing they create.
  • They are seen as thought leaders.
money back logo

The Good Karma Guarantee

Who wants fire and brimstone raining down on their heads, right? So here’s the deal: if you don’t like the program for whatever reason, you shouldn’t have to pay for it. You can let me know anytime during the first 30 days by sending an email to, and I’ll refund your purchase fully, same day, with my thanks for giving it a try.

Three Options with One Uncompromising Result

VLC Prime
All my best strategies for writing, shooting, editing and marketing

  • All the training - 56 videos
  • 4 workbooks - 114 pages
  • Steve's 24/7 Forum
  • Video tools webinar RECORDED
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VLC Premium
Everything from Prime, plus lead gen workshop and personal coaching

  • All the training - 56 videos
  • 4 workbooks - 114 pages
  • Steve's 24/7 Forum
  • Video tools webinar LIVE
  • 4 months of Inner Circle
  • Master of Video Presence
  • 3 personal coaching calls
  • Bi-weekly content webinars
  • Lead generation workshop
  • Bi-weekly Q&A webinars
VLC Premium Multi-Pay
Same Premium Program with 3 months to Pay

  • All the training - 56 videos
  • 4 workbooks - 114 pages
  • Steve's 24/7 Forum
  • Video tools webinar LIVE
  • 4 months of Inner Circle
  • Master of Video Presence
  • 3 personal coaching calls
  • Bi-weekly content webinars
  • Bi-weekly Q&A webinars
  • Lead generation workshop


How is the course delivered? +

We work through the content for 4 months
We do two months of implementation
Each participant gets a personal plan from me, a checkup half-way through the program and an assessment at the end of the 6th month.
There are 2 group implementation/Q&A webinars per month
Everyone gets 24/7 access to the Greenroom for additional feedback and advice on your personal situation.

For Prime members, all the content is pre-recorded, so you can work through it at your own pace.

What if I can't be there for a week or two of the training? +

All content and group calls will be embedded on the member's site, so you can always catch up later. Also, your access never goes out of date.

And for Prime members there are no calls to schedule or webinars to miss. Everything is already in your member's area.

What kind of experience or background do I need? +

None to speak of. This is from-the-ground-up program, so it assumes nothing about your background. A lot or a little or none at all is the amount of experience with video you can bring. Whatever your experience level, you will learn something new.

What kind of a budget will I need for equipment and software? +

If you don't have anything at all, you might spend up to $1,000 getting all the lights, a camera, mic, backgrounds and whatever else we decide on. But we'll have an approved list of items that go well together, and we'll also talk about it if you have questions once you actually start shopping. Doing video right is an investment, not an expense.

What you acquire now will serve you for years to come. Every day I'm still using the same lights I got back in 2010 and also get daily use from a microphone I bought over 10 years ago!

Other questions? Email me at steve@visibleauthority for a prompt answer.

Registration Window

The Video Launch Code Prime will be available for only $297 until registration concludes. Then it goes back to the regular price of $497. The Video Launch Code Premium will not be available until we launch again at a yet-to-be-determined time.