“Be Yourself”. This has been state-of-the-art
for on camera coaching for as long as I can
remember. It’s fine as far as it goes, but how
far can it really take you?

In part one of this two part series, we stood at
the edge of the minefield of the persona and
peeked across to see what this advice could really
do for us.

In part two we look at two common sense, but
uncommonly-used techniques that will take you
much farther. We also look closely at one powerful
method that, if you actually use it, will transform
your work forever.

I’m excited to share it with you…

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