“Be Yourself”. This has been state-of-the-art for on camera coaching for as long as I can remember. It’s fine as far as it goes, but how far can it really take you? In part one of this two part series, we stood at the edge of the minefield of the persona and peeked across to see what this advice could really do for us. In part two we look at two common sense, but uncommonly-used techniques that will take you much farther. We also look closely at one powerful method that, if you actually use it, will transform your work forever. I’m excited to share it with you…

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