Welcome to the Early-Bird Invitation for
The Video Launch Code
Create Your Own Custom Marketing System That Builds Relationship, Inspires Trust and Stimulates Action
This is all about a marketing system that allows you to do the same thing over and over again, getting better results each time.
(Oh, the irony!)
I've been doing this online marketing thing now for 8 years. I've been a good student; done all that I was told by all the gurus.
But in all that time only one thing ever worked. It worked every time I did it, even when I didn't realize it was what I was doing.
When I finally realized what I was doing, everything changed. The fog lifted from my thinking, and my actions were no longer scattered across a thousand different mindsets.
And this course of instruction is the end result, now ready for primetime.
A System That Lets You Be You...Optimized for Your Objectives
Once a marketing course has the word "VIDEO" in the title, you can be sure of 2 things.
1. You're going to be overwhelmed with technical difficulties.
2. You're going to be asked to do things that make the hairs on your neck stand up.
Maybe it's just me, but I don't see great results coming out of this for a long, long time...time enough to realize one has made a terrible mistake, time to get over the shame, and time to resume the search, unless one gives up in the meantime.
It's even worse for video experts who want to get traction. There's nothing in these courses for them because they're all built on the premise of easy money and no effort required.
The "Secret" Stays a Secret Because Nobody Wants to Invoke It
Video only rewards those who embrace her with an open heart and fierce determination. I wish this didn't sound so new age, but in every case I've ever seen, this has proven 100% true.
I've been teaching this online now for 6 years, and in EVERY SINGLE CASE where a student blew the doors off the course, they were fully on board. They might complain or worry, or sometimes even be on the verge of tears of frustration, and yet they would persist until they shortly had these thrilling breakthroughs, where all of a sudden they "GOT IT". And from then on, every video they made was a technical jewel of lighting, audio and persona.
I suppose this is the way it would go in any discipline, but making videos by yourself that you are in is extra-personal. Maybe that's why it's so important for someone to be fully invested.
If you don't think you can bring that kind of desire, then this is probably not for you. But if you can find the original inspiration that set you on this course, this program might be just what you're looking for.
Here's the Difference-Maker...
You've brought desire and determination. That's literally all I need to help you. Now we go to work. And unlike previous programs, where you work mostly by yourself and at your own pace, this is different. It's you and me, working together to make this a reality.
Through one-on-one phone and/or Skype calls, through twice-weekly webinars, and unlimited email exchanges, we will make this happen in record time.
In other words, it's an Intensive.
As long as everyone is doing the tasks assigned, no one is left behind and everyone succeeds.
And Here's How it Will Happen...
This all goes down inside a 4 week period. There will be a pre-program one-on-one AND group orientation where we'll get all the tools together, and a post-program proving period where we shoot something, but the core of it will be a week spent on each of the following...
You'll gather up your tools; all the items that will work together most efficiently and elegantly. Believe it or not this is half the job. After we talk, you may be very surprised at the areas I recommend you allocate your budget.
Lighting You Up
Video is mostly the manipulation of light. With one or two well-placed instruments and an egg crate, your lighting can rival Hollywood quality. This will be your first "ah-ha" moment!
The Sweet Sound of Silence
The real secret of great audio is in the silences between words. When you get that, you've become a master of audio. Professionals do this by throwing huge amounts of money at the problem. We'll do it by using a simple black box that makes a couple of hundred dollars sound like several thousand.
Hardly anyone gets this right. Backgrounds make or break a video as surely as lighting and audio. But they do their work silently, for good or ill. From now on, yours will be a perfect blend of unobtrusive and supportive because you will SEE right away, the differences between one that works and one that detracts.
Wardrobe and Makeup
You'll learn all about the kind of clothing that works and doesn't work on camera. And about makeup, both real and digital.
Now We Test Your Knowledge With a Real-Life Shoot
After the 4 weeks are up, we'll do a real-life shoot of a one minute video, using all the skills you've mastered. We'll take one extra week for this.
You don't have to participate in this exercise, but it's a great opportunity to check your skill level and see where you could use a little buffing up.
To get you ready for this, I'll ask that you send me your script for review prior to the shoot. We'll work on it until it's ready, then you'll shoot the video and post it for feedback in the Greenroom by the end of the week.
This will be a superb way to test your knowledge and skill in a real-world scenario where your image will actually be on the line.
Nothing improves your skills like real-world experience!
We won't add a bunch of graphics and music or animations in editing. This is strictly to make sure your videos are easy to watch and listen to. NO NEEDLESS COMPLEXITY! You can put this video together in any software; even free tools like Windows Movie Maker or iMovie.
This is an intensive, where you and I will be working closely one-on-one. So you'll need to clear your schedule AND your mind to succeed.
Usually my programs let you go at your own pace. Not this time. Because I'm so involved in getting your results, you'll need to be ready to take action, sometimes on the same day we talk.
Some people can't handle this sort of pace. If you feel like this would compromise your comfort zone, then this is NOT the program for you.
However, if your philosophy includes the idea "comfort zones were made to be stretched", then you should have no problem at all.
ALSO: Support is officially "whatever it takes". You can email me anytime during the next couple of months before we begin. And you can grab times to talk from my calendar anytime during the training. I'm going to get you there. That's a guarantee. (see below)
Are You Ready to Get True Mastery?
I wouldn't be surprised if you were feeling a little nervous. But if this is the right thing to do for your business, I hope that fear is just spicing up a sense of growing excitement as you begin to realize what this Intensive is really offering.
If you're in an industry where building a brand means building a personal reputation by demonstrating expertise, then video can be the ideal partner. However, this is true only if you do it well. If not, then video becomes the fastest way to tarnish your reputation.
My job is to help you become the one in your field to fully leverage the possibilities of video to build trust in your market and help you be seen as a category of One.
This Intensive is your first step in using video in this way; credibly, powerfully and cost-effectively. After this Intensive you'll be able to create thoroughly professional videos that take a back seat to no one else's.
Whether or not this is the right time for you, only you can know. But if it is, I make an unqualified promise that this program will get you there in the fastest way possible.
The Good Karma Guarantee
Who wants fire and brimstone raining down on their heads, right? So here’s the deal: if you don’t like the program for whatever reason, you shouldn’t have to pay for it. You can let me know anytime during the first 30 days by sending an email to firstname.lastname@example.org, and I’ll refund your purchase fully, same day, with my thanks for giving it a try.
What Our Clients Say
Special Bonus For All Registrants
Editing From The Video Launch Code
We won't be focused on editing in this program, but if anyone feels like doing some crazy stuff, we've got you covered with a great resource! The Editing Module from The Video Launch Code is chock-a-block full of my most treasured techniques, broken down in simple language and demonstrated on screen so they're also easy to follow.
Thanks to this resource, there won't be any problem getting videos ready to show.
This is an intensive. About the only requirement is to be there. Otherwise it may be too difficult to catch up. Might be best to skip this one.
If you don't have anything at all, you might spend up to $1,000 getting all the lights, a camera, mic, backgrounds and whatever else we decide on. But we'll have an approved list of items that go well together, and we'll also talk about it if you have questions once you actually start shopping. Doing video right is an investment, not an expense.
What you acquire now will serve you for years to come. Every day I'm still using the same lights I got back in 2010 and also get daily use from a microphone I bought over 10 years ago!
Surprisingly unimportant in this training. We're laser-focused only on making sure you get the absolute best images, audio and message you can. The only editing required will be to select the best takes and then output it. And yet, you're more than covered.
See the editing bonus just above!
Other questions? Email me at steve@visibleauthority for a prompt answer.