How to Use a Video - Based Attraction System to Be the One Everyone Wants to Work With
The simple tools, training and strategy that will help you show up like no one else in the world.
Completely customized to your business
Get a "Master's Level" Education in the Art and Science of Creating Attraction and Persuasion With Video
We'll create a Content Carousel that delights audiences and makes your competition irrelevant
We'll create irresistible invitations that grow your list with enthusiastic members
We'll make your videos better than any in your market with simple tweaks that bring big results
We'll focus on a form of lead generation you can master
How the Content Carousel Builds Your Market Authority
You Being You
The system features YOU. No more searching for an elusive uniqueness. There is no one like you. You just have to allow you to BE you.
Simplicity Itself
The system allows you to do the same activities over and over, growing more powerful every time you practice it.
Show. Don't Tell.
With video it’s easier to DEMONSTRATE how you help people. There is no more effective proof than this.
Getting Attention
Speaking from the heart will get more attention than hiding behind unproven claims. And the word will spread about you.
No More Gimmicks
No more “just one more thing and you’re there”. You’re already there. Just use the system.
Authenticity is King
Authenticity is prized if not practiced widely. Here your authenticity shines, creating a shock of delight throughout your audience.
No More Funneling Humans.
The Carousel Turns Prospects Into Stakeholders.
I call this marketing system The Content Carousel. It looks simple and straightforward from the outside. On the inside it's more subtle. It's based on just a few themes you want to be known for, and this takes some thinking time on both our parts.
This is very different than what is happening in marketing today.
Most marketers like to show up once a year and sell a lot of stuff to as many people as they can, because that's their only chance "at bat".
Not that there's anything wrong with that.
We just don't need the complexity, the incessant measuring of the unmeasurable, the hiring of personnel to maximize each step of the process, the insanely long videos, the dwindling effectiveness of a technique everyone knows all too well, all of it done not knowing if this is what people want.
Using the Carousel, one simply shows up and does the work for an audience who actually WANT to hear from you and would miss you if you were gone.
The Video Launch Code Partnership Program Elements
Engaging with Technology
I've double-distilled my 20+ years as a video professional down to just the necessary tactics and strategies for making engaging videos. You'll enjoy learning how to shoot and edit with these simple yet elegant tactics and recommended software. And you'll learn how to use the best web technologies to run your business.
Engaging with Content
This is the very heart of The Content Carousel. Here we'll define your themes and focus in on the highest use of what you already do to engage those who can most use your services. Without this piece, nothing else would be of much use. So we'll work together on this until you're very secure with how you want to proceed. And since your content is so bound up in who you are when you're at your best, you'll learn how to be at your best on camera with my exclusive strategies for creating on-camera presence.
Engaging with Marketing
Here we'll deploy your The Content Carousel in a series that builds in power and attracts your most desired client over and over again. By determining your access points and service offerings, you'll build a simple and engaging way to attract sales day after day.
Doing Lead Generation
Consistent lead generation is the life-blood of your business. This is what truly leverages your content. Knowing how to find those people and get them from where they are to where you are is the trick. For everyone it's a little different. We'll find your best neighborhoods and devise a way for you to reach them on a daily basis.
How We Will Work Together
SKYPE
We'll start with a Skype call where we look at your space and begin to plan for how to use it best. Hopefully we can clear a 10 x 10' area to create a nice compact Greenscreen studio. That way you can walk in, flip a few switches and walk out 10 minutes later with a perfect video ready to edit.
This is something people find startling, but it's absolutely possible. I do it everyday.
We'll continue to use Skype throughout the engagement, to demonstrate certain aspects of your strategy and to make sure we stay on track. We'll do this on a weekly basis until you are completely comfortable with what you're doing.
VIDEO TUTORIALS
Along the way you're going to have questions that can't be answered adequately on Skype because Skype doesn't allow us to play video in real time. So from time to time I will create mini-tutorials on video that will show you, in the video editing software you are using, how to do something better or save time, or both.
Some have told me this is their favorite part of the engagement.
FEEDBACK AND CRITIQUE +
Every video you make, every email you write, every sales page you put up, is a reflection of your brand. We'll look at each of those deliverables in the detail you find most appropriate; to the extent that I may write or edit a video for you if that's the best way to demonstrate what I think you can do.
UNLIMITED EMAIL
You need to be able to get in touch with me whenever you have a problem, something changes in your schedule, or you suddenly get an opportunity I could help with. Email is the best way to reach me almost instantly.
And, of course, we can use it for our normal communications.
So you get unlimited email access.
INNER CIRCLE
This is my live weekly mastermind group where we sit down and hash over all the amazing things going on in the marketing universe that can add value to the Content Carousel. And because this is such a different way of marketing from the start, it helps to have these ideas reinforced and celebrated when the inevitable successes come our way.
You get lifetime access to this extremely valuable lifeline.
ONLINE TRAINING
You will have total and unrestricted access to The Video Launch Code and Master of Video Presence. These two programs contain, in great detail, all of my intellectual property around marketing with video and my approach to being your best self on camera.
While you do not have to go through these programs, they will be available should you need a better understanding of a concept, so that we can make the best use of our private coaching time.
THE GREENROOM
Sometimes it makes sense to get feedback and encouragement from others who are working in a similar way. That's why we have the Greenroom, our private 24/7 member forum. Here members of the Inner Circle can post materials they are working on, like videos and scripts and sales pages, and get feedback from other members. And of course, I'm there as well, and usually first to respond.
You get lifetime access to the Greenroom with this engagement.
What Does Success Look Like?
My job is to give you the strategy, training, tools and skillset to FEEL LIKE YOURSELF in front of a video so you can communicate your uniqueness and become an authority in your space.
Quite frankly...
Nervous people don't convey authority...
People who can't look you straight in the eye (or camera) don't convey authority...
People who can't laugh at themselves communicate insecurity, not authority...
People who have no idea how to communicate a message certainly don't convey authority...
So how would you build your business and increase your income by being YOURSELF on video and standing out to the people you are meant to attract unless you can say something like:
I make the best videos in my space…
They almost force people to see me as an authority…
They reveal the deeper levels of expertise I hold…
They inspire trust…
They make my audience experience a shock of recognition as they almost call out, "You’re talking about me. Tell me more!"
Isn't that worth making your content first rate?
I will prepare you, perhaps better than anyone, to show up with IMPACT and authority in front of your future clients and customers.
The choice is simple.
Look at MY videos... look at THEIR videos, and decide which path you want.
What's the Ultimate Result?
Those who have mastered The Content Carousel can write their own ticket...
- They know how to make a video that converts.
- They become seen as a thought leader in their market.
- They sell more by demonstrating more effectively.
- They build trust in their circles.
- They exude confidence on camera.
- They're no longer tempted by shortcuts or shiny objects.
- Their videos are far better than any in their market.
- They never have to worry about "launching" again.
- They can create marketing that builds their business.
- They can actually feel good about the marketing they create.