UPDATE: The world looks a bit different than it did just 2 short weeks ago. I believe we’ll get through this rough patch of road in the not-too-distant future, but some of us may need to adapt.
One of the most effective things you can do right now is to be a hub around which your market can coalesce. You don’t need to be the star; just the organizer. Just have something to offer and lead by example.
A couple of years ago I made this video to help people appear more professional in a webcam video. Today it’s more a matter of giving people confidence and trust in what you have to offer.
And I will immodestly say that the tips in this video will be both effective and easy to remember. 🙂
And by the way, if you doubt that this is an effective strategy, just know that the workhorse Logitech C920 webcam that most of us already use, and which normally sells for under $80.00 US is now on Amazon for almost $400.00.
If you want specific advice on which camera to buy, how to install it on a Windows or Mac, how to do the settings and add audio, I have a free video course with a whole webcam section you can opt into here or at the little ad over on the right side of the blog.
If you like this idea, perhaps next time I can show you how to conduct an effective webinar using tools like Zoom, something we do here every week.