In the Content Carousel, who you work with and the problems they have are tres, tres importanto.

However, there are 3 kinds of people/problems that will bring your business to a whole new level when you have clarity on the KIND of content you could be making for them.

This is one of those videos it seems I’ve been writing in my head for the last 7 years.

See if this idea works for you.

    2 replies to "When is Content Marketing Most Profitable?"

    • Caryn LeMur

      Great food for thought! And, good to see you are producing these insightful videos again.
      Two thoughts:
      1. You are using the center top third very often now… I recall you (in the past) using the right top third much more. I think the center top third (the invisible line through your eyes) carries more authority… and just a move to the right carries more implied co-equalness with the audience. Your thoughts on the non-verbal message?
      2. I just re-reviewed your camera recommendations. Do you have an update for us in that department?
      Cheers! Caryn

      • Steven Washer

        I do use the center when I’ve nothing to share the screen with, like text or graphics. So no complex theory there, I’m happy to report.
        As for camera recommendations, DSLRs are becoming more capable and a tad more user-friendly, but the AX100 still wins by a nose. 🙂

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