So often I see videos out there that desperately want music and yet just as often I see ones that should never have had it.

The problem is that people don’t have a clear sense of when to use it and when to hold off. The difference can be seen in the response that video gets from a potential client.

So the question is are you using music so that it fully supports your message? Fortunately the answers are not hard to understand.

In fact, I hope you find them music to your ears! 🙂

    6 replies to "When to Use and NOT Use Music in Your Videos"

    • TerryLee WHETSTONe

      Very well presented. Without all the reieraft and on the mark.

    • Jay Creighton

      Thanks, Steve, for another great video. It is striking how much my cognitive ability is adversely affected by dissonant or simply inappropriate music while I’m watching a video. Also striking is how, at certain moment(s), the right music enhances my overall experience. And, I understand your “tongue in cheek” joke about just this issue in your video. At first I thought that the Maestro that you have become over the years showed his “human side” after all because I thought that your audio/video tracks were off but, upon reflection I understand your point and it made perfect sense. I’ve always been a bit slow on the uptake…
      Thanks again, Steve.

      • Steven Washer

        And I’ve often been a bit aggressive on cutting explanations, even ones that might help set up the joke better. 🙂

    • Jason Price

      Really informative, as always, Steve. Look forward to the next one.

    • Gerrit Schulze

      Many thanks for this video. I stopped suggesting any music to the client for instructional videos. Music can be so manipulative.
      May I ask how you get Youtube to show all of your videos after the end and not others’? Is it a new feature or a Member-only one?
      Thank you,

    • Edward Rovera

      The only time I’ve seen music work on an educational video is at the start, during the credits, and then at the end when the final 10-15 seconds of the university’s brand is up. It never really seemed to help during the delivery of the content.
      Thank you.
      -Ed Rovera

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