Countless books have been written about it. Marketing icons have made their names with it. They swear by it. Sales and Marketing gurus fairly worship at its alter.
The icon of Persuasion.
Well, it may be all-consuming, but in the shifting sands that make up our global culture, it is fast losing its luster.
Here’s what some crazy ones believe will take its place.
If you try it, you might even be the first on your block!