You may recognize the title up here as poking a bit of fun at an old copywriting trope. But I think it’s nearly a perfect title for the subject.

We are so confused about what we call results in this world. Otherwise we wouldn’t be so surprised when we so often end up getting almost the exact opposite of what we hoped for.

There’s a perfectly good reason for this.

If you want truly spectacular business results, you can certainly have them. It starts with radical empathy. Where it ends…well, that’s 100% up to you.

    7 replies to "Who Else Wants More Results?"

    • Richard Mowrey

      The masterful “video Yoda” hard at work again prompting us to think…and think…and think!

      • Steven Washer

        A helpful result, I hope 🙂

    • Lee Hopkins

      Another excellent video, Stephen. Thanks.

      • Steven Washer

        Thank you, Lee.

    • Susie Verde

      I LOVE it!!
      Not many people are teaching marketing this way…
      The idea of not coming from a needy place and serving others from your highest intentions is what we need to create transformation – as service providers and consumers.
      Great, Steve!

      • Steven Washer

        Food for non-thought. 🙂

    • Joshua Popenoe

      One of your best, Steve… thanks so much!

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