(Note: This is an older post. YouTube has changed the way your background looks. But the idea is the same. Customization is critical to helping you stand out online.)
So here’s a question. If your best potential client went to your YouTube channel right now, what kind of impression would they get of you, of your business? Even if you don’t expect your video to win an academy award, when it’s on the web, a lot of how a video is judged is based on what surrounds it. You know, the text, the page design, even the typography.
And when your videos are seen on YouTube, it’s all about the look of the channel. So it’s smart to have a well-optimized, professional-looking channel; one that reflects your company values and brand. So before you optimize it for traffic, you might want to optimize its look. Now, YouTube can’t help you do that, but fortunately they give you a convenient way to make your channel look almost exactly the way you want.
Let’s see how to do it.
Download: The YouTube Background Template (note: this is a jpg file. The psd file would be too large for this space, but you can use the dimensions provided to make your own!)
Yet Another Treat!
Once your channel is optimized, you’ll want those videos to be engaging, right? Well, our free series on doing awesome greenscreen videos is almost finished. We’ve released 2 out of the 3 videos. If you haven’t already, you can just hop over here to watch the first one.