I mean, they do, right? That’s what all the marketing gurus say. So it must be true. How could they keep saying it for 10 years if it wasn’t true?
Like most great truths, we need to kick off the dust cover and see what’s underneath it.
Here’s the thing. There is a wonderful recipe for video success. It’s just that it’s nothing like what you’re being told.
I think you deserve to know this. Because without it, there’s little chance you’ll get very far using video.