Have you ever made a video only to look back on it later and wonder what you were thinking or doing?
As a rule, it’s easier to spot an authentic appearance on camera than it is to give one.
But why? Shouldn’t being authentic be the easiest thing in the world? Just be yourself. Ah, well, if that advice actually worked for everyone who hears it, there wouldn’t be nearly as many ineffective videos.
But projecting authenticity is too important for us to ignore.
Here’s how to not only be authentic, but how to make authenticity embraceable.
And it happens to be Part 3 in our series on how to cultivate the qualities of a Visible Authority.
We’re entering the deep water now. 🙂