Of all the content marketing “strategies”, consistency is the most powerful. But just knowing that doesn’t necessarily help you get it done. And help is hard to come by. This is a problem that I used to suffer a lot of shame over. Then I stumbled on a few foundational ideas…these ones…and everything changed. I could literally create content on demand. The ideas were too powerful to keep to myself, so I started teaching them. And those who learned them were equally liberated. These ideas truly turn the whole “creating content” thing into something far simpler and far less stressful. Feel free to ask any questions about this below…

    6 replies to "When You Need Content Ideas Fast"

    • Jeff Harrison

      Steven, this was great. I love making content and have lately been sucked into these templates as I begin to decide on topics for the next video…it’s like disc brakes on my creativity because what I wanted to say doesn’t “fit”
      Thanks for restoring my literary license in “doing it my way!”

      • Steven Washer

        You bet, Jeff. Time to let go of the brakes (nice metaphor!)

    • Tammy Kabell

      Once again, you’ve given me dozens of ideas to move forward! In all honesty, I shame myself (privately) every week that I don’t put out a video. For some reason, it always falls under the “important but not urgent” category. But it was what you said in the text that really resonated with me, in that the key to marketing success is consistency. So I’ve decided that at least one day a month, I’ll sequester myself in my office and record at least 4 videos, and edit them that day, so that I have content to drip throughout the month.

      Thank you for another great video. One of the ways I find myself creating original content is watching other YouTubers talk about a sales or marketing principle, and then I take it and twist the advice to fit executive searching… which sounds like it wouldn’t be relevant, but finding a job boils down to marketing yourself well and selling yourself in an interview. And it’s funny how these sales and marketing gurus are simply putting their own spin on industry best practices or studies they’ve read about. I’m also confident that people watch my videos and use the job search advice, since it’s based in psychological principles, in completely different ways, like controlling a business meeting, etc.

      It’s interesting how so many people are considered thought leaders, when in essence, they are building their thoughts on what other thought leaders say and adding their own flare to it. But I’ve had so many comments on my YouTube channel from people who call me “authentic,” so I suppose I’m doing something right!

      • Steven Washer

        I know you are, Tammy. Jay Abraham talked about this in the 90’s. He was probably not the first, but he’s the one I remember suggesting that you borrow practices from industries outside your own and apply them to familiar problems. In that way you appear totally original, because in a way you are.

        The same can hold true for content. Where you find inspiration will vary, but wherever you find it, it’s important to hold to your themes.

        Thanks for the great comment!

    • Janetlee Sellers

      thank you! I will surely get moving on visuals now. I hesitate to put myself in the video because I feel old and tired – so maybe using a variety of visuals may help. I am an artist and art teacher and look to develop students and clients. I’ve made lots of teaching videos, and videos of my cute students, and we have movie camp with kid-made videos, but I personally struggle to put me on view as my brand in the actual video so I’ve used the students as “living proof”. I may use some stills and put that with the testimonials. thanks.

      • Steve Washer

        Good ideas! But “old and tired” is definitely a state of mind.
        Change your mind, change your state 🙂

Leave a Reply

Your email address will not be published.