genie225The argument rages on endlessly. Each side has its champions and detractors.

Is it attraction or conversion that’s the key to your marketing success?

Some say it’s both.

But quietly in the background, there’s always been another choice. One that has always led to far higher degrees of both attraction and conversion.

And video is the great enabler of it all.

Take a look and see for yourself…with the help of a friendly genie and some wildly competitive marketers. 🙂

This is the foundational video in a major teaching series to celebrate the re-opening of the Video Brain Trust.

Next we get to the “hows”. You won’t want to miss this!

Click Here to Get All The Goodies

    17 replies to "A genie resolves the attraction/conversion dilemma"

    • Susan Gregg

      As always Steve a great video …. how is little Stevie doing?

      • Steven Washer

        Somehow he got his hands on the lamp…I’ve no idea what he’s up to now. 😉

    • Lauren Vines

      Fantastic video Steven.
      You continue to amaze me and bring giggles as I consider videos.
      I also want to thank you for the video you did on the camera/phone stick.
      I have gotten mine and “let the games begin”.
      Your creativity and genius is helping entrepreneurs grow their brilliances.

      Thank you Steven,
      PS, this web site is still under construction as is my – I’m getting there… 🙂

      • Steven Washer

        Really happy to hear that you’re moving forward and that this is empowering for you, Lauren!
        You kinda made my day…

    • Shama

      Now that was a pretty good story. I watched it all the way through which I can’t say I do with many videos. I also learned some things which I can implement in my own videos. Cool! 🙂

      • Steven Washer

        Awesome, Shama! Glad you found it a decent visual aid. 🙂

    • Steve Falter

      Excellent message, Steve. Well done, as always!

    • Stephanie Philp

      Nice one Steven!

    • Glenda

      Steven, you are a good storyteller. I should have known! :Loved the message, effects, music bed and “set.” I’ll always be a fan!

      • Steven Washer

        We all have hidden talents, Glenda. Thanks for the kind words!

    • Roda

      Thanks for the video … sometimes its just the little things that open up the eyes to see what we were missing all along.

      • Steven Washer

        It’s the little things that make the big things come to us, yes. 🙂

    • Susanne Morrone

      The totally engaging story made the critical point– when we can clearly present how we can benefit and help transform our market, it will resonate with those we are meant to serve. No hard sell, just connection and obvious choice. (at least this is what I gleaned. 🙂 Thank you, Steve!

    • Peter

      Hi Steve,
      Yes, another really great little video; simple but *very* effective! That Genie will probably give you three wishes of your own after that -:)

    • Rita

      What a fun and clever story that leads us right down the path to more learning. The visuals complement the story. Thanks for teaching in such a fun and enjoyable way.

      • Steven Washer

        Thanks, Rita! And really, it’s a pretty simple formula that can be easily replicated.

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