If you build it, they will come…as long as they know why what you’ve built is what they want.

Marketing isn’t easy, mostly because we make it hard. We make it hard because when it comes to the actual marketing part, we keep thinking we have to focus on what’s most profitable for us instead of what’s most beneficial to the client.

That’s why people hate marketing, I think.

But you don’t have to think about marketing like that. You can focus on what’s best for the client, having already determined what’s most profitable.

What’s more, there are 10 ways to do this, which means there is a great likelihood that one of these will work quite well for your business!

Here’s how to do that.

Here’s where to get the ebook mentioned in the video.

    2 replies to "10 Ways to Build a Bridge to Your Business"

    • Bill

      Very good thought for the day. That can keep a business on course! Nice work, Steve!

    • Mia Sherwood Landau

      I love this bridge idea, Steven. The destination is not us even though we think of ourselves that way. The destination is satisfaction of desire or fulfillment of need. Yes, we are the important bridge, but not the actual destination.

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