I believe you can change the world, just by giving away free rides.
It works because it uses “try-before-you-buy”, which is the opposite of trying to talk someone into buying.
But for the seller, it does something just as important. It’s hard to appreciate how debilitating complexity in marketing can be. It’s not just the endless choices. It’s the fact that there is no organizing principle around most of them beyond “hey, maybe this will work”.
The truth is, mostly what you need is something to say and a willingness to say it over and over again. You might think this requires amazing copywriting skills. It doesn’t.
Here’s an introduction to the elements of a simple system that works well for those who aren’t professional copywriters, are allergic to hype and tired of the taste of frothy nothingness.